Join us at 5:30PM for an author signing with Allen Ricca, author of Catching Hell. Following the book signing will be dinner and drinks at SE Uncorked in New Canaan. Dinner and Drinks is limited to 60 people. Tickets can be purchased HERE beginning May 1st. Your ticket price includes the book, so make sure to stop by Elm Street Books first to pick up your copy and have it signed!
In Catching Hell, businessman & entrepreneur Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood. This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies – sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to you, the consumer.
This book serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.
Readers will be entertained by Allen's comical approach in delivering a story that exposes an unfortunate reality about our seafood supply chain.
About the Author:
Allen Ricca is an American businessman and entrepreneur. He is the author of the upcoming book Catching Hell: The Insider Story of Seafood from Ocean to Plate. The book's words and anecdotes derive from Ricca's direct experiences as owner of Val's Ocean Pacific. Val's is considered by many chefs and restaurateurs to be the gold standard in seafood distribution to America's favorite restaurants and hotels.
While Allen has remained active in the day-to-day management and oversight of Val's, in 2010 he co-founded Winchell Mountain Coffee in Pine Plains, New York. Shortly thereafter, Winchell struck a licensing deal with media mogul and cartoonist, Sandra Boynton, giving Boynton and her timeless characters their own line of coffee.
In 2018, on behalf of Val's Ocean Pacific, Allen oversaw the acquisition of Village Wine Imports. Village Wine Imports is the exclusive importer and distributor of VRAC Rosé and the VRAC line of wines. VRAC has been featured in the New York Times, on The Tonight Show with Jimmy Fallon, and Saturday Night Live.
Allen is a 2006 graduate of Marquette University holding a degree in History. He and his wife live on a farm in Connecticut with their two bulldogs.
Purchase tickets for dinner and drinks at SE Uncorked beginning on May 1st: www.eventbrite.com/e/catching-hell-book-launch-tickets-324274813697