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Ferguson Library Meet Bozoma Saint John, Author of The Urgent Life

Submitted by elmstreetbooks on Thu, 05/04/2023 - 3:21pm

Event Details

Register HERE through the Ferguson Library website. 

Influencer and American businesswoman Bozoma Saint John will her book, The Urgent Life. The conversation will be moderated by Ruthie Hubbard.

Log in here at the scheduled time.

When Bozoma Saint John's husband, Peter, died of cancer, she made one big decision: to live life urgently. Bozoma had been no stranger to adversity, having lost her college boyfriend to suicide, navigated an interracial marriage, grieved a child born prematurely (an experience that led to her and Peter's separation), and co-parented the daughter she shared with Peter. In The Urgent Life, Bozoma takes readers through the dizzying, numbing days of multiple griefs, and the courage which these sparked in her to live life in accordance with her deepest values.

Bozoma's story is extraordinary, but her grief is not uncommon, an milestone that will resonate with anyone who has loved, mourned and is finding a path through loss and grief, as well as anyone who is maneuvering a pivot and wants to live life to its fullest.

Bozoma Saint John has had a stellar career in marketing, most recently as the Global Chief Marketing Officer at Netflix. She began her career at Spike Lee’s advertising agency, then went on to become a senior marketing executive at Pepsi, Apple Music, Uber and Endeavor. She has been featured on the cover of Adweek as, “one of the most exciting personalities in advertising,” and has been inducted into the American Advertising Federation Hall of Achievement and the American Marketing Hall of Fame, among others. Bozoma was named the #1 most influential CMO by Forbes in 2021, and has created a successful online tutorial “The Badass Workshop,” which teaches how to be our greatest selves. 

Ruthie Hubbard is a master in analyzing human behavior and deconstructing consumer habits. She was the expert charged by Google to help finance, travel and pharmaceutical advertisers identify what their end consumers are doing on YouTube, and how they can effectively reach and engage them. As a Strategy & Insights Manager, she creates competitive positioning statements about YouTube against other social and digital media platforms like TikTok, Netflix, Hulu and Peacock. She is currently looking for new career opportunities where she can connect institutions with actionable insights, and create compelling narratives that drive key product decisions.

A graduate of the College of Arts & Sciences at the University of Pennsylvania, where she earned a Bachelor’s degree in Marketing & Communications, she also holds a Master’s of Business Administration in Finance from the Kellogg School of Management at Northwestern University.

Registration required.

Log in here at the scheduled time.

Event date: 
Tuesday, May 16, 2023 - 6:30pm to 7:30pm
Event address: 
Ferguson Library
The Urgent Life: My Story of Love, Loss, and Survival By Bozoma Saint John Cover Image
Email or call for price
ISBN: 9780593300176
Availability: Usually Ships in 1-5 Days
Published: Viking - February 21st, 2023